Labels are a key part of any product. Providing customers with critical information about your products and your company, it is rare that you find an item that didn’t originally come with a label. If you’re looking for a modern label printing method that offers fast, reliable and effective results, then you may be considering digital printing. As a relatively new technique, it has quickly become the preferred method for many businesses. However, there is often misinformation circling at the same time. As one of the leading label makers in Melbourne, we’ve put together a list of the top five myths that you need to be aware of.
One of the most common myths out there, this couldn’t be further from the truth. Perfect for keeping costs low, it eliminates storage and inventory costs and buyers are able to buy the amount they need – and no more. With no setup costs involved, it’s perfect for those working with tight deadlines.
Another common myth that has no basis in the truth. Digital printing doesn’t lead to poor quality results – many think of this method as a colour copy, which is where confusion can arise. Using the press print technique, it merges traditional methods with new technology to produce sharp and clear images that are hard to beat.
Previously, businesses where limited to only a few options to print on when using digital printing. Now, as technologies have improved, customers can choose between a large variety of stock, from thick and thin, matte, smooth and textured, and even recycled or sparkly! Not only that, the images themselves are completely customised to the design needs of you, the customer!
We’re confused about the origin of this myth – offers colour consistency that is incredibly hard to beat. Not only will your colours be pristine from the start of the run to the end, we can easily match colours from one project to the next (no matter how many months or years there is between each project).
Another myth that is completely untrue. Many businesses find themselves buying in bulk to cut down on the price-per-unit cost, and throwing away excess products in the process. By going digital, you can choose to print the exact number of stickers or flyers and the like – and eliminate waste in the process, which would otherwise end up in landfill.
As you can see, digital printing is actually one of the best choices you can make when it comes to your labels and stickers! Easy to customise and ideal for keeping costs low, it’s an excellent choice for businesses who want fast results on small orders. Speak with our team today to see if digital stickers are the ideal option for you!