These days, it seems that many companies see stickers as something that is best left behind in childhood. In actual fact, however, they can be used quite effectively to help brand and build your business. With custom sticker printing being more affordable than ever, you will have ample opportunities to incorporate them into your advertising campaign.
1. In-Store Giveaways (for Kids)
This works especially well when your main target audience is children – the only giveaway they are likely to pay more attention to is chocolate or lollies. Kids will pop your stickers on their toys, books and furniture, keeping your business in their (and their parents’) minds.
2. In-Store Giveaways (for Adults)
Surprisingly, adults can like stickers as much as kids do – the only difference is that they tend to not put them in as many places, and they prefer ones that aren’t obvious advertisements. If you can design a decal that helps a person brand themselves, you’re likely to have better results.
3. Direct Mail Campaigns
You can also use stickers as giveaways in direct mail campaigns, meaning that people don’t even have to come in-store to receive them. Another tactic is to use them as envelope seals, which puts it front and centre when someone goes to open their mail.
4. Coupon Substitutes
Many of us, at one point or another, have likely had a fast food sticker on our car windshields that entitles us to a free upgrade. Why not introduce a similar idea to your advertising campaign? Ask customers to put the decal on their store loyalty card for quick access to discounts.
5. Sports Team Sponsorships
Even if your business can’t get one of the coveted spots on a player’s uniform, you can still get quite a lot of exposure from putting your stickers on their gear. Cricket bats, hockey sticks, even helmets – all of this gear offers ample surface space to display your decals.
To ensure the best chances at success, we highly recommend using the knowledge and expertise of the company handling your custom sticker printing. Ask them what sort of stock will work best for your intended application, whether the back of the sticker could provide additional advertising, whether they can help with design and whether they can die-cut them for you.
