If you own your own business, then you’re likely on the lookout for new ways to make your brand stand out from the crowd. Unfortunately, you’re not alone. With so many different techniques available, it takes a lot to not only get noticed, but to also stay in the minds of potential clients. With everyone competing to be the loudest and flashiest, your business can get swept up in a very expensive advertising wave. As far as we’re concerned, the best method is one that your potential clients will constantly be exposed to – and one that won’t blow your budget. We think sticker printing fits that definition very nicely, and it can be used by all manner of businesses.
As we’ve touched on, advertising can’t just be big and flashy – it should give your brand constant exposure as well. That’s why forking out lots of money for one-time marketing piece may not pay off in the long run. The beauty of sticker printing is that people often place them on things they use in their day-to-day lives, such as laptops, phone cases or notebooks. That means every time they pull out their item to use, they are seeing your logo, and being reminded of the excellent service you offered. Not only that, everyone around them will get a glimpse of your sticker as well!
What to use them for:
So you’re convinced – sticker printing is a great way to market your brand. But how do you implement this into your day to day advertising? These are our most popular uses for stickers, but feel free to give anything a go! After all, if it has your logo on it, then people are being exposed to your brand.
Does your business sell foodstuffs, homewares, or anything that you package before giving to your customers? Rather than simply wrapping in bubble wrap or tissue paper, consider adding a custom sticker to the packaging as well. You’ll be creating lasting impressions, long after your client has left your shop.
Your clients don’t have to take your stickers with them to make an impression. Add large decals to your windows or interior walls, or even your floors, and your customers will have no doubt about where they are.
Sticker printing isn’t just for your logo. Food, drinks, skincare, the number of items where an ingredients list is necessary just goes on… Why use a generic list, when you could use one with your own logo and marketing message instead?
Imagine how professional your employees will look pulling out branded laptops, tablets and phones – the good news is, rather than invest in the electronics, you can simply print off branded stickers, and place those on the tech instead!
People love anything that makes them more unique, and their cars are no different. Consider offering custom stickers to your customers and staff – rather than only displaying your logo, you can print a funny message as well. That way it won’t look like direct advertising, but it will still get the job done.
As you can see, sticker printing is an incredibly versatile way to get your business noticed, promote your brand, and even label your equipment and workplace! If you want to advertise your business in lasting way, then you need to invest in custom stickers! Speak with our team today to see how they can help your brand.