5 Reasons To Choose Digital Printing In Melbourne
Published December 31st, 2015 in Digital Printing
The unique capabilities and improved quality associated with digital printing in Melbourne have made it a fantastic alternative to other methods. It offers some distinct advantages that we need to understand in order to determine whether this is the ideal printing process for our needs. This is why we have outlined 5 of the best reasons to choose digital over other methods.
- Ability to personalise each piece
Those who work in marketing know that a personalised piece is much more effective at getting someone’s attention than a generic one. When you want to have an individual’s name on each letter (such as “Dear Jane Doe”), digital is the practical choice, as it allows for the easy inclusion of such variable data without too much hassle.
- Lower costs for short runs
If your run ranges from a handful to a few thousand pieces, the digital method is almost always going to be the most cost effective method. The start up costs for this method is minimal, whilst the start up costs for offset printing makes it more costly per copy. Remember that the longer the run the less expensive it becomes.
- Quicker turnaround times
If you need the pieces urgently, the digital method will ensure that you get them as fast as possible. When you supply output ready files to your printer, no further processing will be required – they’re ready to go. Ink drying is also not a problem, as the pieces are dry as they come out of the press – they’re ready for cutting, folding, and so on.
- Standard paper sizes, weights and types
If your pieces utilise standard sizes, weight and types of paper, you will find that digital printing is a great choice. If you are utilising heavier, lightweight or textured papers, however, you will find that offset is a much better choice. This method also allows for the use of different paper sizes and formats, if desired.
- Inexpensive re-runs for updates
Do you regularly have to make updates to brochures or catalogues (such as pricing information, specials, photographs and other specifications)? If so, the digital method allows for inexpensive re-runs, ensuring that you can have the new pieces on your shelves as quickly as possible. With offset printing, the whole plate has to be changed.
If you need your pieces as quickly as possible or if you are looking for the most cost effective option, we hope that you will consider digital printing in Melbourne as the perfect solution. If you aren’t sure what printing method will best meet your needs, the Mpressive Labels team is more than happy to offer advice and show you samples of what can be achieved.